If you have been coming here for a while, you’ve probably heard us talk about
something called the MadLab Group.
But what exactly is the MadLab Group? And how does it affect you?
The MadLab Group (MLG) is a worldwide network of gyms,
who have worked together to figure out best practices.
In other words, to figure out how to run a gym that best maximizes
success for the clients, the coaches and the business.
5 MLG Features that Pertain to YOU—the client
5. Fundamentals/Personal Training
If you’ve been here for awhile, things were very different when you started training with us.
You most likely went through a one-on-one introductory session with a coach,
then maybe a couple on-ramp sessions, and we gradually worked you into the class.
What you might not realize is that this approach –
while it worked okay for you, and a lot of folks who have been with us for years –
most definitely did NOT work for a far greater number of people.
We tried many different variations on this, and our 6-month retention was crap.
(Folks that made it past 6 months generally stay with us until a major disruptive life event.)
So now we do things the MLG way:
Start with an introductory session with a coach, similar to before.
Then you do 10-20 personal training sessions with this same coach,
where they work with you on your strengths and weaknesses
and get you prepared for classes at a speed that was comfortable for you.
And before you graduate to group classes, you have to reach a
certain fitness level before qualifying.
If we’re doing it right, then you develop a relationship with this coach and feel like
you have someone in your corner helping you reach your health and fitness goals.
Now, our retention is FAR higher and new people get a top-notch experience.
We take in fewer people, but those we take in are very likely to stay.
It’s what we have discovered is best for performance,
for health and safety, and for longevity at the gym.
4. Coach for Life
We’re not interested in New Year’s resolutionist clients.
We’re interested in clients who are looking for a coach and fitness program
to keep them healthy and fit for life.
The same way most of us have a family doctor our entire lives,
and likely an accountant and maybe even a lawyer,
our hope is that your MadLab coach becomes your
fitness, health and wellness, and nutrition coach for life—
someone you turn to for help you when you’re 20, 40 and 85 years old.
Believe it or not, this is RARE in the fitness industry today.
What is more common are personal trainers or CrossFit coaches
who stick around for just a couple years.
The reason they leave the industry is because they can’t make a living coaching.
For the client this means the gym you’re at is often marred by a constant revolving door of coaches.
MadLab’s biggest goal is to professionalize the industry so its coaches can
earn professional wages and become career coaches—
meaning they stick around for years, even decades.
For YOU, this means you won’t have a constant revolving door of coaches;
you’ll have someone in your corner for life.
3. MadLab-trained Coaches
Let’s be honest: The fitness industry is somewhat F-ed up.
Anyone can call himself a personal trainer, whether he took a weekend course
or did a four-year educational program.
MadLab coaches have all been through a two-year apprentice coach diploma program
(the MadLab PCDP—professional coach diploma program)
(More on the details of PCDP in an upcoming post).
In short, your coach knows what he’s talking about—
how to keep you working toward you goals,
and how to keep you injury-free.
2. Hybrid Memberships
Maybe you have taken advantage of our hybrid membership options, and maybe you haven’t.
But one of the features of a MadLab Group gym is you always have the option
to do extra one-on-one personal training on top of your group classes—
even if you’re a five-year veteran—with your coach to work on any
specific weaknesses or skills you want to improve upon.
Another option is to talk to your coach about getting an individual program.
1. Worldwide Network of Gyms
If you travel—for work or pleasure—there are MadLab gyms all around the world.
(Stay tuned for a map of all 180-plus MadLab facilities coming soon).
When you show up at a MadLab gym in another city and tell them where you’re from,
not only will you have the piece of mind that you’re in good hands,
you’ll get the royal treatment from the MadLab family.
Hope this clears up what the whole MadLab thing is all about,
and what it means to you!